Dubai, UAE — July 2026 — CloudMates has achieved the Amazon Web Services (AWS) Media & Entertainment Competency, becoming one of the first AWS Partners in the Middle East and North Africa to earn the designation.
The achievement recognizes CloudMates’ technical expertise and proven customer experience in delivering cloud-based solutions for broadcasters, content owners, media-monitoring companies and digital entertainment platforms.
AWS Media & Entertainment Competency Partners are validated for their ability to deliver specialized solutions for media workloads. According to AWS, these partners have demonstrated the ability to deliver solutions repeatedly and at scale and have been vetted by AWS Partner Solution Architects.
For CloudMates, the recognition reflects several years of practical work across the media content lifecycle—from live contribution and broadcast processing to digital distribution, media archives, content intelligence and AI-assisted editorial operations.
Media organizations across the region are managing increasingly complex content environments while their audiences expect faster, more personalized and more accessible experiences. Our focus is on helping these organizations modernize the foundations behind their content and then use cloud, data and AI to create measurable editorial, operational and commercial value. — Mohamed Motasem, Director of Engineering at CloudMates
From Broadcast Infrastructure to Intelligent Media Platforms
CloudMates has developed a Digital Broadcasting and OTT Streaming Platform available through AWS Marketplace. The offering helps radio networks, television broadcasters, sports platforms and other media companies establish live streaming, on-demand content libraries, digital channels and monetization-ready distribution platforms using AWS Media Services.
Beyond broadcast distribution, CloudMates is working with media organizations to unlock the value contained within their existing content archives. AI-powered media workflows can transcribe and summarize audio and video, generate chapters and metadata, identify speakers and topics, recommend reusable clips and make large archives searchable through natural-language questions.
These capabilities can support journalists, producers and researchers by reducing the time required to discover historical material, prepare programme summaries and develop content for multiple digital channels.
Building for the Next Generation of Regional Media
CloudMates’ media capabilities extend across six areas identified by AWS for the industry: broadcast, content production, media supply chain and archive, direct-to-consumer and streaming, data and analytics, and monetization.
The company combines these industry capabilities with its experience in cloud migration, application modernization, data platforms, cybersecurity and generative AI. This enables customers to address the complete transformation journey—from establishing a secure AWS foundation to deploying intelligent content and audience experiences.
The AWS Media & Entertainment Competency strengthens CloudMates’ position as a regional technology partner for organizations seeking to modernize media operations while meeting requirements around resilience, security, data governance and content rights.
As media consumption continues to evolve across broadcast, digital and on-demand channels, the ability to understand and reuse content will become just as important as the ability to distribute it. The next generation of media platforms will not simply store and deliver content. They will help organizations understand it, connect it and create new value from it. — Mohamed Motasem, Director of Engineering at CloudMates
With operations across the UAE, Saudi Arabia and Australia, CloudMates plans to continue expanding its media and entertainment practice and working with broadcasters, publishers, content producers, sports organizations and digital platforms across the region.